World Cup Leberkaese

My gf just made an exciting discovery. The local supermarket we usually get our groceries from,

http://www.globus.de

has a mascot for the soccer world cup in the form of a "Leberkaesesemmel" that has come to life:


Leberkaese is a special (particularly unhealthy) form of meat loaf, often served in a roll. The Leberkaesesemmel is a standard choice for lunch in Austria and Germany. One could also say it is the ancestor of the Kebap. For the full story, see

http://en.wikipedia.org/wiki/Leberk%C3%A4se

There are many open questions. Does this choice of mascot imply that for the Germans the WC is mostly about food? Have they already lost all hopes of claiming the title? Shouldn't at least half the team be beer bottles or mugs?